The United Arab Emirates will move its weekend to Saturday and Sunday for state employees, breaking ranks with the rest of the Gulf as it accelerates a push to draw in international investment and business.

Here at Shakespeare Communications, we are always delighted to work with like-minded companies. It’s gratifying on both sides to be in a working relationship where there is mutual understanding, a joint, genuine enthusiasm (dare we say love) for the product and a strong sense of genuinely doing good when we are promoting your products and services.

As we continue approaching a ‘business as usual’ mind set despite the ongoing pandemic, you might be thinking of investing in PR in the near future. After all, when you are trying to develop business – or dare we say, simply shift more product, you need help.

Here at Shakespeare Communications, we are always delighted to work with like-minded companies. It’s gratifying on both sides to be in a working relationship where there is mutual understanding, a joint, genuine enthusiasm (dare we say love) for the product and a strong sense of genuinely doing good when we are promoting your products and services.

The sort of savvy clients we deal with at TSA understand the difference between advertising and PR, but it's often still worth a brief chat so we all know the limits of our work, manage expectations and ensure we're singing from the same song sheet.

There's long been confusion between advertising, marketing and public relations, so it's worthwhile taking a moment here to explain the differences, and why PR is a vital, disparate yet fundamentally interconnected discipline that works hand in hand with your marketing budget and team.

Here at Shakespeare Communications, our business is built on the most powerful tool we know – talking. We love meeting clients old and new, discussing strategies, brainstorming and planning. We thrive in the fast-paced, fast-talking world of modern media communications.

Journalists want in press releases. In short, journalists are looking for newsworthy, targeted stories relevant to their publication. However, the truth of the matter is that, other than breaking industry news, most journalists don’t rely on press releases alone to form their stories. A press release may be a great jumping off point, but what they really are in search of are industry experts.

Getting the attention of the media these days can seem like a daunting task. Journalists are busier than ever, and between running down news stories, updating their online portals and remembering to update their publication’s social media it can be difficult to grab a moment of their time. As an ex-journalists with over 12 years experience in the MENA media market…

I’ll start this blog with a bit of a confession. I, personally, am a traditionalist when it comes to media. I pride myself on my carefully curated network of media relationships in print and broadcast, and my ability to feature my clients in magazines, newspapers and television. However, the fact of the matter is that we are living in a social media revolution.