The benefits of working with a boutique PR agency
As we continue approaching a ‘business as usual’ mind set despite the ongoing pandemic, you might be thinking of investing in PR in the near future. After all, when you are trying to develop business – or dare we say, simply shift more product, you need help.
And we’ve all heard the horror stories. A slick team of senior managers from a large global agency pitches its PR services to you, and you’re impressed. But hey, we would be too!
Then, a few months in, you realise the senior management team is nowhere to be seen, you’re dealing (indirectly) with the most junior member of staff and not getting the attention or quality of services you were promised – or deserve.
And that’s where we come in. I’ll be meeting with you to explore what you need – and advise on how best to go about it – and then I’ll be with you all the way.
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Responsive and real
Because you are dealing directly with me, [https://www.linkedin.com/in/ananda-shakespeare/] response time is minimal. As a small agency, we make decisions fast – often there and then. Rapid response can be the difference between getting you on a live radio call within the hour, or just another missed opportunity. There’s no decision-making hierarchy here, we are a team who talks.
We are hands-on, and can only ever give you the personal touch that many larger agencies simply can’t. We purposefully work with brands we genuinely believe it, trust and love. We keep it real, so you know what you are getting and who you are dealing with – and so do our extensive network of media friends.
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Cost effective
Because we are small, our overheads are low. We keep our costs low, and this is reflected in our prices. You are getting highly professional PR services at a much lower cost than a ‘big name’ international agency, and yet we can also call on our global network of sister agencies, freelancers and reliable, long-term service providers to get you what you need, when you need. And just like you, as a small company, we appreciate good value, reliability and strong business ethics. Our charges are transparent and you get what you pay for – with tangible end of the month results.
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Understanding
Just like most of our clients, we operate as a small business. And just like many of our clients, we have a virtual office and a free zone registration. Just like any small business, we have suffered the highs and lows of the pandemic, so we understand your struggles. And, just like small business, we eat, sleep and breathe our business. We spend time with you, and get to understand your business, your goals and your vision. Think of Shakespeare as another department of your company. And we’re always delighted to spend time in your office working alongside your team.
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Personal touch
As I mentioned above, you’re working with me, so you can only ever receive a truly personal touch. You get hands-on, dedicated attention. I like to think we become friends, as we both enjoy a developing relationship and you reap the rewards of a more personable, flexible experience.
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Team work
Just like your business, I’ve built up a close-knit team of great people I can rely on. Whether you need a quick media alert, a 2,500-word case study or event organisation, we have the people on call to provide what you need as quickly as you need it.
As members of professional industry organisations PRCA [https://prca.mena.global/] and MEPRA, [https://www.mepra.org/ ] we undergo training, and happily share our combined 100 years of experience with colleagues, peers, clients and media students.
Our team works with your team and we love nothing more than generating creative ideas, sharing cutting-edge theories and sharing our hard-earned expertise to create highly effective PR for you.
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Personality
A large PR company may provide certain things you feel you need – but we feel it’s devoid of personality. We see a big agency like an office scene from a dystopian movie – an army of disillusioned, uninspired copywriters churning out your content from drab grey cubicles under harsh lighting. What you get with us is personality, fun and inspiration. Yet we are as happy – and adept – at delivering results for bleeding edge property technology [https://www.shakespearecomms.com/pr-media-case-studies/smart-crowd] providers as we are for Thai restaurants. [https://www.shakespearecomms.com/pr-media-case-studies/cafe-isan]