PRCA MENA has organised a leaders breakfast in partnership with Guinness World Records. Noha Hefny, Head of Strategic Partnerships and Communications at UN Women, delivered an inspiring speech on women’s empowerment and the steps for a company to foster gender equity.

UAE Government Approves Optional System for End-Of-Service Gratuities for Private Sector and Free Zones

Brainstorming is just as the word suggests. It’s all about churning up a storm of new and fascinating ideas. Now, the question is, do you prefer brainstorming in a group? Or do you wish to be alone?

Congratulations to SmartCrowd, Start-up of the Year

Boutique PR company Shakespeare Communications wins UAE-based school The English College account.

2023 Predictions for the PR Industry

Meet the “PR wonder woman” Ananda Shakespeare

The ethical challenges of any emerging technology, in my experience, emerge alongside the technology. I think the challenges include privacy – and this is the big one.

Veganism has been getting more and more popular over the years and with the beginning of the new year and January celebrated as Veganuary, it is the perfect time to explore the plant-based diet.

January is celebrated as Veganuary all around the world and although veganism has had a surge in popularity in recent years, it has been around as long as humans.

Some small businesses in the UAE have already committed to changing their working week to align with the announcement that federal government departments will switch to a Saturday-Sunday weekend.

Shakespeare Communications has announced it is now the UAE representative of Blue Amber, the most significant property development in East Africa to date.

For the past few years, veganism has undoubtedly been on the rise. In January, a record 500,000 people signed up for the annual Veganuary campaign, which challenges participants to only eat plant-based foods for a month. That’s double the number of people who pledged in 2019.

SHAKESPEARE Communications is dancing on air after being appointed the incumbent PR team for disruptive UAE start-up AirZones.

Campaign Middle East 30th May 2021: While it’s great to see companies getting on board with awareness campaigns it’s important it’s done in an authentic way. Customers can spot if a company is virtue signaling. But by championing…

Campaign Middle East 19th April 2021: Following the recent Artificial Intelligence Journalism World Forum in Dubai, where I moderated a panel on artificial intelligence (AI), ethics and journalism, I’ve been thinking a lot more about the ethics involved for all content creators using AI or considering using AI.

Campaign Middle East 14th April 2021: Shakespeare Communications, a boutique PR company, continues its growth with the appointment of The Dreamwork Collective as the latest client to join the company’s growing roster.

Campaign Middle East 7th April 2021: Swiss International School Dubai choses Shakespeare Communications as agency of record.

Communicate, 15th March 2021: Ananda Shakespeare, MEPRA Strategy Board Member and Founder of Shakespeare Communications, on the rise of ethical consumerism and why brands need to work with an ethical PR company.