The Brooklyn Creamery

For this ice cream launch in the UAE, we brokered meetings with vegan and vegan friendly restaurants and supermarkets to stock the new vegan range. Despite a launch during the pandemic, the brand was represented at many events which followed government guidelines including activity with Abu Dhabi Culinary Season. Through our activity, the client received free advertising in a tier 1 publication, targeted competitions, including one that was paid for by a third party and appeared in over 50 media outlets in year one. With over 130 pieces of media coverage secured at a advertising value equivalent of nearly $5 million and a PR value of three times that, the brand has become loved by UAE ice cream lovers.