House of Pops
For this vegan ice lolly brand, we made an impact within the first five months with over 70 pieces of coverage in 33 media outlets, to the advertising value equivalent of $300,000 and PR value of nearly a million dollars. We negotiated coverage in many tier 1 publications including The National, Caterer Middle East, Time Out Dubai, BBC Good Food, Mother, Baby & Child, Khaleej Times, What’s On and many more.