Saudi Entertainment Ventures (SEVEN)

When a global company, Saudi Entertainment Ventures (SEVEN) announced it was developing a whole new leisure sector in Saudi Arabia - with multi-billion dollar government backing - the company turned to me to help get its complex messaging across. Seven is the name behind not only a whole new world of never-seen-before leisure attractions - think state-of-the-art family friendly theme parks - but also is the company beyond the Kingdom's first foray into public cinemas in more than 35 years. Mindful of the need for careful language and cultural sensitivities, this account tested my local expertise, contacts and knowledge of the regional media market, alongside ensuring international appeal and understanding of this nationwide project which hoped to propel Saudi Arabia into a whole new tourism sector.