International Quilt Show Dubai
The show has been running for a few years, but only secured the odd bit of media coverage.
Shakespeare Communications delivered over $180,000 worth of AVE (adverting value equivalent) or $540,000 of PR value over six weeks. With full page and double page spreads (and bigger) as well as digital coverage in The National, Gulf Today, Friday magazine, Gulf News, Khaleej Times and a pre-event interview on Afternoons with Helen Farmer on Dubai Eye radio.