Livraria Lello

During Dubai Expo 2020, we were called upon to represent “The Most Beautiful Bookstore in the World” – Porto’s Livraria Lello, the most-visited bookshop in Portugal.  We helped launch the world’s first Arabic editions of two classic, epic Portuguese poems - “The Lusiad” by Luís de Camões and Fernando Pessoa’s “Message.” The event, held in partnership with the Agency for Investment and Foreign Trade of Portugal, began with a live ceremony broadcast on a giant screen in both Porto and Dubai to celebrate the 116th anniversary of the store. We hosted VIPs and press for a private tour of the Portuguese pavilion, followed by Portuguese delicacies served at the pavilion’s rooftop restaurant.