Festember
A food, arts and entertainment festival aimed at the Khaleeji community, which was held outside the Louvre Abu Dhabi. Over a six-week period, Shakespeare Communications secured $200,000 worth of advertising value equivalent (AVE), over 80 pieces of coverage and impressions of over 2.5 million. The festival management were so happy with the PR value that they booked us to do their sister festival, Project Warehouse.