The Inclusion Summit

Our client, The Inclusion Summit, attempted and achieved a new Guinness World Record – for the most people to commit to a ‘gender equality in the workplace’ pledge in 24 hours. 

As a female-forward company, we were honoured to represent such an important event. Coverage was picked up by ARN radio and ran on five station bulletins. News of the event and the record featured on Dubai Eye radio, Emirates News TV, The National, Khaleej Times, HR Observer and many other English-language and Arabic press such as Al Bayan, Al Watan, Al Etihad, Al Fajr, Al Wahda, Klyoum, WAM and more. We secured around $2 million worth of Advertising Value Equivalent (AVE) for the event, with a very short lead time.